Effective testimonials Must be specific in their commendation.

A testimonial consists of a written or spoken statement,sometimes from a public figure.It is also defined as a Testimonial is a statement, especially one given under oath and a written recommendation of someone's worth or character or a tribute given in appreciation of someone's service etc.

A generic testimonial like "I enjoyed my time at your hotel" won't grab the attention of a business traveler in the same way as, "I was impressed by the 24-hour concierge service, especially when they found an all-night printer at 3 am."So Testimonial must Be effective and that must be specific in their commendations in order to grab the attention of a business man.